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MinaLimaBlog

At MinaLima we are intrigued and enchanted by all things graphic. It’s our passion. We aim to be less than conventional and much more than ordinary.


Thank you for sending in your designs!
We were so undecided about the winning entry that we’ve chosen a main winner and a runner up! For different reasons but both are intelligent, lovely to look at and communicative.
Interesting that nobody used the official Olympic logo or font..? Is that because everyone was as offended by them as we were?!


WINNER –
LONDON 2012 INSPIRE A GENERATION….Thomas Love

This is really well laid out and communicates exactly what the Olympics includes, both by including the marketing message and by showing which sports are covered. We like the way each sport has been given equal importance by all being part of a fantasy London Underground map – reference to location is really important in this kind of poster, and it has been done without being overwhelming.
The subtle reference to the Olympic rings adds another intelligent layer to the design – could be a little too subtle for some viewers though!
We’d love to see this with the top lines of text in metallic gold and silver… We presume that’s what was intended?!
As Londoners, this feels quintessentially London. Contemporary yet with a reassuring nod to the past.

RUNNER UP – LONDON EYE….Felipe Gabriel

This is so pleasing to look at; the colours, shapes, composition and font choice. We’re wondering if this is intended to be a screen print since the decision to use just two colours and the font choice suggest this. We’d love to see this distinctive design treated with some (screen printed) textures! It would also be good to reference the colours of the Olympic rings, still using this retro palette. Elegant and essential, suggestive of the beauty of this city by referencing just one modern landmark in a nostalgic style.

We expect great things from both of these talented young designers, and we will be featuring more work from them throughout the week.

M+E

 

Thank you to all who took part: Ian Boyle, Felipe Gabriel, Theodora Sutton, Johann Schumacher, Thomas Love, Ryan Dowell, Ryan Glover

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